GS1 Digital Link QR Code Generator
Put your product's GTIN in a QR code that shoppers can scan with a phone and that GS1-enabled systems can read — one code on the pack instead of several.
What a GS1 Digital Link is
A GS1 Digital Link is a normal web address with your product identifiers built in. For example:
https://yourbrand.com/01/09506000134352/10/ABC123?17=271231/01/followed by the 14-digit GTIN — your product number (the one in your barcode)./10/followed by the batch or lot (optional).?17=followed by the expiry date as YYMMDD (optional).
A shopper's phone opens the link like any other web page, while GS1-aware systems read the identifiers from the same code. The domain can be your own website or GS1's resolver at id.gs1.org.
How to create one here
- Get your GTIN from your national GS1 member organisation — you need a licensed GTIN for retail products.
- Build the Digital Link URL in the format above. GS1's own tools can help you check it.
- Paste the URL above and create the code. Download SVG for packaging artwork.
QRLogo Studio encodes the link you give it; it does not issue or validate GTINs.
Design and print advice
- For checkout scanning, keep the code plain — dark modules on a light background, square shapes, no centre logo — and test with your retailer's scanners. GS1 and retailers publish size and placement rules; follow them.
- For marketing-only codes, you can style the code and add a logo, as long as it still scans reliably.
- Keep the URL short. A shorter link makes a less dense code that prints smaller.
Frequently asked questions
Does this replace my EAN/UPC barcode?
Not by itself. Many retailers still require the linear barcode; check with them and your GS1 member organisation before removing it.
Do I need my own website?
It's recommended so you control what shoppers see, but you can also use GS1's resolver domain.
Can I add a logo to a GS1 QR code?
For codes scanned at checkout, it is safer to keep them plain. Test any styled code thoroughly before printing on packaging.
Ready to create yours?
Open the generator to design, test-scan and download your QR code — free.